Skillfully stage and successfully market events

Spread the word: Your event is online, now it's time to tell the world about it. With EVENTIM.Light you can set targeted purchase incentives, significantly increase your reach via the EVENTIM network and use your marketing budget profitably.

Market events where your target audience is

EVENTIM.Light offers you effective tools to adapt your marketing precisely to your target group and their needs:

  • Use promotion codes for targeted purchase incentives
  • Market your event on Facebook
  • Integrate your own Meta or Google Analytics Pixel in your shop
  • Boost sales with the EVENTIM reach
  • Digitise your print advertising

Creating strong purchase incentives with promotions

Increase the purchase incentives for potential ticket buyers with promotional campaigns. Reward different groups of buyers and involve advertising partners and multipliers in the marketing of your events.

  • Easily create promotions with or without codes
  • Use one-time or multiple redeemable codes
  • Create group promotions for ticket purchases in a bundle

Create a Facebook event

Market your event where your target group is to further increase your reach. With just a few clicks, you can easily connect your EVENTIM.Light account with Facebook and post your events directly on your Facebook page. Keep your event information consistent across all channels.

Create your own ticket shop right away

Get started right away, create your first event with EVENTIM.Light and easily start selling tickets in your own ticket shop.

Extra boost for your reach with the EVENTIM network

Activate your events for the EVENTIM network and sell them on eventim.de and in around 10,000 advance booking offices throughout Germany. With several hundred million visitors, eventim.de is a great channel for your reach. On top of that, your events benefit from EVENTIM's online marketing campaigns and strong search engine performance.

Track your Marketing campaigns with your own tracking pixels

Integrate your own Google Analytics and Meta Pixel in your ticket shop to track the success of your marketing campaigns in your EVENTIM.Light ticket shop.This way, you know exactly which marketing measures generate the most ticket sales for you. Optimise your marketing budget and use it precisely in the most successful marketing channels. 

Using print advertising successfully in event marketing

Depending on the target group and especially in regional event marketing, print advertising via flyers, posters or advertisements can be an important lever for your marketing. In your EVENTIM.Light account, you can directly download our Standard QR code, print it on your advertising material and link it directly to your online ticket shop. This makes it particularly easy for your customers to buy tickets. And you can track exactly how many tickets were sold via your print advertising in the reporting. Win-win.

Frequently asked questions about event marketing

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