Online events are growing increasingly popular. Many people know this type of event from a business context. Webinars, online conferences and workshops are part of daily business in many companies. However, the online alternative is becoming more attractive for other types of events as well. Especially in times of the corona pandemic, in which events of bigger sizes are still prohibited, new creative solutions are needed. Plus, online events have many advantages:
- Broad reach: With online events you are no longer limited to certain regions but you can reach people throughout Germany.
- Emotions: No matter if it’s a concert, a performance or a webinar – with online events you provide your customers with a welcome distraction at home.
- Cost saving: Many of the otherwise normal costs for service providers, locations and personnel do not apply for online events.
- Content: You can record your online event and use that content for further marketing activities.
Which kinds of event work online?
Live streaming a concert or performance of any kind works great online. That way your customers can be a part of the event live and bring a little event atmosphere into their homes. All they need is a laptop, tablet or smartphone.
Moreover, workshops, seminars, panel discussions or readings are just a few more examples of what works great as online event. You can easily bring these into the online world using digital tools. Many online events are already being used widely as replacement for cancelled offline events.
What is there to keep in mind when choosing the right technology?
You should be clear about the format of your online event. For instance, do you want to stream a concert live or does your event require the possibility for your customers to interact with you? In this last case, a commenting function might be useful for your guests to ask questions during the event. Live events can easily be streamed via Facebook, Instagram etc. However, keep in mind that your event will be publicly available to everyone in this case. In order for you to be able to sell tickets make sure you use a streaming service that enables you to send out individual links or access codes.
Furthermore, you should check if the streaming tool limits the maximum number of participants, so you can sell tickets to just the right amount of people. The most important thing for a successful online event, however, is a solid internet connection. Nothing disturbs the customer experience more than a bad internet connection. The best way to prevent this is if you do a test run beforehand.
Selling online event tickets with EVENTIM.Light
Of course you will also need a strong ticketing tool. With EVENTIM.Light you can easily start creating an event right after registration. Under Location simply choose to create an online event. Then send your customers their individual access links or codes via e-mail.